New Books @ EnggLib2 as of May 3, 2016


CIRCULATION BOOKS


Cloud computing bible

Donated by: Mr. Johnson Apacible

Author Barrie Sosinsky
Place of Publication Indianapolis, IN
Date of Publication [2011]
Publisher Wiley Publishing, Inc.

The complete reference guide to the hot technology of cloud computing

Its potential for lowering IT costs makes cloud computing a major force for both IT vendors and users; it is expected to gain momentum rapidly with the launch of Office Web Apps later this year. Because cloud computing involves various technologies, protocols, platforms, and infrastructure elements, this comprehensive reference is just what you need if you?ll be using or implementing cloud computing.

  • Cloud computing offers significant cost savings by eliminating upfront expenses for hardware and software; its growing popularity is expected to skyrocket when Microsoft introduces Office Web Apps
  • This comprehensive guide helps define what cloud computing is and thoroughly explores the technologies, protocols, platforms and infrastructure that make it so desirable
  • Covers mobile cloud computing, a significant area due to ever-increasing cell phone and smartphone use
  • Focuses on the platforms and technologies essential to cloud computing

Anyone involved with planning, implementing, using, or maintaining a cloud computing project will rely on the information in Cloud Computing Bible.


Discovery-driven growth : a breakthrough process to reduce risk and seize opportunity

Donated by: Mr. Johnson Apacible

Authors Rita Gunther McGrath, Ian C. MacMillan
Place of Publication Boston, Massachusetts
Date of Publication [2009]
Publisher Harvard Business Press

You’ve been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth – and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?

In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling, companies can better control their costs, minimize surprises, and know when to disengage from questionable projects–before it’s too late.

Providing tools that will help you select and better assess the potential of any strategic venture, from new product lines to entirely new businesses, the authors outline a comprehensive process that lets you identify, manage, and leverage your company’s full portfolio of opportunities. By reducing up-front costs and eliminating unnecessary risks, you’ll be able to avoid missteps and explore more options to create the breakthrough growth that your business requires.


Facebook marketing : leverage social media to grow your business

Donated by: Mr. Johnson Apacible

Author Steven Holzner
Place of Publication Copyright Notice Indianapolis, Indiana
Date of Publication [2009]
Publisher Que

Profit from Facebook!

High-Impact, Low-Cost Social Marketing That Works!

With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers…and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost!

  • Crafting your Facebook profile for maximum impact
  • Getting into the Facebook community: crucial dos and don’ts
  • Joining the right Facebook Groups—or starting your own
  • Creating a Facebook blog that attracts paying customers
  • Promoting products and services with free Facebook Marketplace classifieds
  • Hosting your own Facebook events: from company picnics to concerts
  • Successfully advertising on Facebook, without overspending
  • Promoting your business within today’s most popular Facebook applications
  • Tracking the results of your advertising
  • Using brand-new viral video marketing techniques
  • Driving even more Web traffic to your Facebook pages
  • Building your own Facebook applications

Digital telephony

Donated by: Mr. Johnson Apacible

Author John Bellamy
Place of Publication New York
Date of Publication [1982]
Publisher Wiley-Interscience

An introduction to the new digital techniques of telephone communication networks, with emphasis on voice applications: voice digitization, digital transmission, digital switching, network synchronization, network control, and network analysis. Presents basic theory and stresses the application and operational aspects of communication systems design. Relates system level design considerations to telephone networks around the world, particularly in North America.


JavaScript : the definitive guide, Fifth edition

Donated by: Mr. Johnson Apacible

Author David Flanagan
Place of Publication Sebastopol, California
Date of Publication [2006]
Publisher O’Reilly Media, Inc.

This Fifth Edition is completely revised and expanded to cover JavaScript as it is used in today’s Web 2.0 applications. This book is both an example-driven programmer’s guide and a keep-on-your-desk reference, with new chapters that explain everything you need to know to get the most out of JavaScript, including:

  • Scripted HTTP and Ajax
  • XML processing
  • Client-side graphics using the canvas tag
  • Namespaces in JavaScript–essential when writing complex programs
  • Classes, closures, persistence, Flash, and JavaScript embedded in Java applications

Part I explains the core JavaScript language in detail. If you are new to JavaScript, it will teach you the language. If you are already a JavaScript programmer, Part I will sharpen your skills and deepen your understanding of the language.

Part II explains the scripting environment provided by web browsers, with a focus on DOM scripting with unobtrusive JavaScript. The broad and deep coverage of client-side JavaScript is illustrated with many sophisticated examples that demonstrate how to:

  • Generate a table of contents for an HTML document
  • Display DHTML animations
  • Automate form validation
  • Draw dynamic pie charts
  • Make HTML elements draggable
  • Define keyboard shortcuts for web applications
  • Create Ajax-enabled tool tips
  • Use XPath and XSLT on XML documents loaded with Ajax
  • And much more

Part III is a complete reference for core JavaScript. It documents every class, object, constructor, method, function, property, and constant defined by JavaScript 1.5 and ECMAScript Version 3.

Part IV is a reference for client-side JavaScript, covering legacy web browser APIs, the standard Level 2 DOM API, and emerging standards such as the XMLHttpRequest object and the canvas tag.

More than 300,000 JavaScript programmers around the world have madethis their indispensable reference book for building JavaScript applications.

“A must-have reference for expert JavaScript programmers…well-organized and detailed.”
– Brendan Eich, creator of JavaScript


Only the paranoid survive : how to exploit the crisis points that challenge every company and career

Donated by: Mr. Johnson Apacible

Author Andrew S. Grove
Place of Publication New York
Date of Publication 1996
Publisher Currency Doubleday

Under Andy Grove’s leadership, Intel has become the world’s largest chipmaker, the fifth-most-admired company in America, and the seventh-most-profitable company among the Fortune 500. You don’t achieve rankings like these unless you have mastered a rare understanding of the art of business and an unusual way with its practice.

Few CEOs can claim this level of consistent record-breaking success. Grove attributes much of this success to the philosophy and strategy he reveals in Only the Paranoid Survive–a book that is unique in leadership annals for offering a bold new business measure, and for taking the reader deep inside the workings of a major corporation. Grove’s contribution to business thinking concerns a new way of measuring the nightmare moment every leader dreads–the moment when massive change occurs and all bets are off. The success you had the day before is gone, destroyed by unforeseen changes that hit like a stage-six rapid. Grove calls such moments Strategic Inflection Points, and he has lived through several. When SlPs hit, all rules of business shift fast, furiously, and forever. SlPs can be set off by almost anything–megacompetition, an arcane change in regulations, or a seemingly modest change in technology.

Yet in the watchful leader’s hand, SlPs can be an ace. Managed right, a company can turn a SIP into a positive force to win in the marketplace and emerge stronger than ever.

To achieve that level of mastery over change, you must know its properties inside and out. Grove addresses questions such as these: What are the stages of these tidal waves? What sources do you turn to in order to foresee dangers before trouble announces itself? When threats abound, how do you deal with your emotions, your calendar, your career–as well as with your most loyal managers and customers, who may cling to tradition?

No stranger to risk, Grove examines his own record of success and failure, including the drama of how he navigated the events of the Pentium flaw, which threatened Intel in a major way, and how he is dealing with the SIP brought on by the Internet. The work of a lifetime of reflection, Only the Paranoid Survive is a contemporary classic of leadership skills.


Trends in functional programming : 14th International Symposium, TFP 2013, Provo, UT, USA, May 14-16, 2013

Donated by: Mr. Johnson Apacible

Editor Jay McCarthy
Place of Publication Berlin, Heidelberg
Date of Publication 2013
Publisher Springer Berlin Heidelberg

This book constitutes the thoroughly refereed revised selected papers of the 14th International Symposium on Trends in Functional Programming, TFP 2013, held in Provo, UT, USA in May 2013. The 10 revised full papers included in this volume were carefully and selected from 27 submissions. They cover topics such as distributed systems, education, functional language implementation, hardware synthesis, static analysis, testing and total programming.


The fourth paradigm : data-intensive scientific discovery

Donated by: Mr. Johnson Apacible

Editors Tony Hey, Stewart Tansley, and Kristin Tolle
Place of Publication Redmond, Washington
Date of Publication [2009]
Publisher Microsoft Research

This book presents the first broad look at the rapidly emerging field of data-intensive science, with the goal of influencing the worldwide scientific and computing research communities and inspiring the next generation of scientists. Increasingly, scientific breakthroughs will be powered by advanced computing capabilities that help researchers manipulate and explore massive datasets. The speed at which any given scientific discipline advances will depend on how well its researchers collaborate with one another, and with technologists, in areas of eScience such as databases, workflow management, visualization, and cloud-computing technologies. This collection of essays expands on the vision of pioneering computer scientist Jim Gray for a new, fourth paradigm of discovery based on data-intensive science and offers insights into how it can be fully realized.


Creating research and scientific documents with Microsoft Word

Donated by: Mr. Johnson Apacible

Authors Alexander V. Mamishev, Murray Sargent
Place of Publication Redmond, Washington
Date of Publication [2013]
Publisher Microsoft Press

Research fuels innovation–and with this focused guide to Microsoft Word, you can help increase your team’s collaborative power and effectiveness, and bring new research to life. Writing proposals, reports, journal articles, theses, and other technical documents as a team poses unique challenges, not the least of which is consistent presentation and voice. You must also manage the formatting and accuracy of figures, equations, and citations, and comply with the style rules of external publications. In this book you’ll learn from the authors’ extensive experience managing the authoring and publication of technical content, and gain specific practices and templates you can apply right away.

  • Focuses on the unique challenges of writing and producing documents in an academic or commercial R&D setting
  • Demonstrates how to use Microsoft Word to increase the quality of collaborative document preparation–including formatting, editing, citations management, commenting, and version control
  • Includes downloadable templates (streemtoolsonline.org) that help automate creation of scientific documents
  • Offers best-practices guidance for writing in teams and writing in the scientific genre

Pitch perfect : how to say it right the first time, every time

Donated by: Mr. Johnson Apacible

Authors Bill McGowan and Alisa Bowman
Place of Publication New York, NY
Date of Publication [2014]
Publisher Harper Business

Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, AirBnB, Dropbox and Salesforce.com.

Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It’s essential to be pitch perfect—to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal.

Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan’s simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With Pitch Perfect you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you’ve left the room.


Core Java, volume 1-Fundamentals, Eighth edition

Donated by: Mr. Johnson Apacible

Authors Cay S. Horstmann, Gary Cornell
Place of Publication Upper Saddle River, NJ
Date of Publication [2008]
Publisher Prentice Hall/Sun Microsystems Press

This revised edition of the classic Core Java™, Volume I–Fundamentals , is the definitive guide to Java for serious programmers who want to put Java to work on real projects.

Fully updated for the new Java SE 6 platform, this no-nonsense tutorial and reliable reference illuminates the most important language and library features with thoroughly tested real-world examples. The example programs have been carefully crafted to be easy to understand as well as useful in practice, so you can rely on them as an outstanding starting point for your own code.

Volume I is designed to quickly bring you up to speed on what’s new in Java SE 6 and to help you make the transition as efficiently as possible, whether you’re upgrading from an earlier version of Java or migrating from another language. The authors concentrate on the fundamental concepts of the Java language, along with the basics of user-interface programming. You’ll find detailed, insightful coverage of

  • Java fundamentals
  • Object-oriented programming
  • Interfaces and inner classes
  • Reflection and proxies
  • The event listener model
  • GUI programming with Swing
  • Packaging applications
  • Exception handling
  • Logging and debugging
  • Generic programming
  • The collections framework
  • Concurrency

For detailed coverage of XML processing, networking, databases, internationalization, security, advanced AWT/Swing, and other advanced features, look for the forthcoming eighth edition of Core Java™, Volume II—Advanced Features (ISBN: 978-0-13-235479-0).


The Annotated C++ reference manual

Donated by: Mr. Johnson Apacible

Authors Margaret A. Ellis, Bjarne Stroustrup
Place of Publication Reading, Massachusetts
Date of Publication [1990]
Publisher Addison-Wesley Publishing Company

This book provides a complete reference for the C++ programming language. It consists of the C++ reference manual, approved as the base document for ANSI standardization of the language, plus annotations and commentary. The annotations and commentary discuss what is not included in the language, why certain features are defined as they are, and how one might implement particular features. The commentaries also help the reader to understand the relationships between parts of the language. Comparisons with C and examples explain the more subtle points of the language. Sixteen chapters cover the latest version of C++ including multiple inheritance, abstract classes, templates, exception handling, and more. A final chapter describes resolutions by the ANSI/ISO committee including new features such as run-time type information and namespaces. Appendices summarize the grammar and evolution of the language, and explain in detail the differences between C and C++. The Annotated C++ Reference Manual will appeal to language implementors and expert C++ programmers.


Algorithm design

Donated by: Mr. Johnson Apacible

Authors Jon Kleinberg, Eva Tardos
Place of Publication Boston
Date of Publication [2006]
Publisher Pearson/Addison-Wesley

Algorithm Design introduces algorithms by looking at the real-world problems that motivate them. The book teaches students a range of design and analysis techniques for problems that arise in computing applications. The text encourages an understanding of the algorithm design process and an appreciation of the role of algorithms in the broader field of computer science.

Features

  • Focus on problem analysis and design techniques.
  • Discussion is grounded in concrete problems and examples rather than abstract presentation of principles, with representative problems woven throughout the text.
  • Over 200 well crafted problems from companies such as Yahoo!® and Oracle®. Each problem has been class tested for usefulness and accuracy in the authors’ own undergraduate algorithms courses.
  • Broad coverage of algorithms for dealing with NP-hard problems and the application of randomization, increasingly important topics in algorithms.

The strategy paradox : why committing to success leads to failure, and what to do about it

Donated by: Mr. Johnson Apacible

Author Michael E. Raynor
Place of Publication New York
Date of Publication 2007
Publisher Currency Doubleday

A compelling vision. Bold leadership. Decisive action. Unfortunately, these prerequisites of success are almost always the ingredients of failure, too. In fact, most managers seeking to maximize their chances for glory are often unwittingly setting themselves up for ruin. The sad truth is that most companies have left their futures almost entirely to chance, and don’t even realize it. The reason? Managers feel they must make choices with far-reaching consequences today, but must base those choices on assumptions about a future they cannot predict. It is this collision between commitment and uncertainty that creates THE STRATEGY PARADOX.

This paradox sets up a ubiquitous but little-understood tradeoff. Because managers feel they must base their strategies on assumptions about an unknown future, the more ambitious of them hope their guesses will be right – or that they can somehow adapt to the turbulence that will arise. In fact, only a small number of lucky daredevils prosper, while many more unfortunate, but no less capable managers find themselves at the helms of sinking ships. Realizing this, even if only intuitively, most managers shy away from the bold commitments that success seems to demand, choosing instead timid, unremarkable strategies, sacrificing any chance at greatness for a better chance at mere survival.

Michael E. Raynor, coauthor of the bestselling The Innovator’s Solution, explains how leaders can break this tradeoff and achieve results historically reserved for the fortunate few even as they reduce the risks they must accept in the pursuit of success. In the cutthroat world of competitive strategy, this is as close as you can come to getting something for nothing.

Drawing on leading-edge scholarship and extensive original research, Raynor’s revolutionary principle of Requisite Uncertainty yields a clutch of critical, counter-intuitive findings. Among them:

  • The Board should not evaluate the CEO based on the company’s performance, but instead on the firm’s strategic risk profile
  • The CEO should not drive results, but manage uncertainty
  • Business unit leaders should not focus on execution, but on making strategic choices
  • Line managers should not worry about strategic risk, but devote themselves to delivering on commitments

With detailed case studies of success and failure at Sony, Microsoft, Vivendi Universal, Johnson & Johnson, AT&T and other major companies in industries from financial services to energy, Raynor presents a concrete framework for strategic action that allows companies to seize today’s opportunities while simultaneously preparing for tomorrow’s promise.


Building search applications : Lucene, LingPipe, and Gate

Donated by: Mr. Johnson Apacible

Author Manu Konchady
Place of Publication Oakton, Virginia
Date of Publication [2008]
Publisher Mustru Publishing

Lucene, LingPipe, and Gate are popular open source tools to build powerful search applications. Building Search Applications describes functions from Lucene that include indexing, searching, ranking, and spelling correction to build search engines. With this book you will learn to: Extract tokens from text using custom tokenizers and analyzers from Lucene, LingPipe, and Gate. Construct a search engine index with an optional backend database to manage large document collections. Explore the wide range of Lucene queries to search an index, understand the ranking algorithm for a query, and suggest spelling corrections. Find the names of people, places, and other entities in text using LingPipe and Gate. Categorize documents by topic using classifiers and build groups of self-organized documents using clustering algorithms from LingPipe. Create a Web crawler to scan the Web, Intranet, or desktop using Nutch. Track the sentiment of articles published on the Web with LingPipe.


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